The Cyber Trust Mark is a new smart device label created by the US government to ensure that a device is safe. Internet of Things (IoT) devices have become increasingly popular recently. Devices like smart thermostats and baby monitors make our lives easier but also expose us to cyber threats.
In 2022, there were over 112 million IoT cyber attacks worldwide, and this number continues to grow. With an increase in AI-powered attacks, an 82% increase was expected in 2024. The United States has created new standards to confirm a device's safety.
As a result, you may see a shield with the "U.S. Cyber Trust Mark" when shopping for devices. Let's explore what this means and how small businesses can use this new feature when making purchases.
What is the Cyber Trust Mark?
Smart devices are ubiquitous nowadays, from our homes to offices. Yet, some of these devices are still insecure, leaving openings for hackers to steal our information and spy on us. In 2023, TVs, smart plugs, and digital video recorders had the most IoT vulnerabilities and attacks. Many more types of devices may be dangerous without our knowledge.
This problem is now being addressed through the Cyber Trust Mark. It will indicate which devices are safe without a doubt. Even if you’re not tech-savvy, you can purchase with confidence.
How Does a Device Get the Cyber Trust Mark?
To obtain the U.S. Cyber Trust Mark, a device must undergo tests to verify its security. These tests cover several points and examine aspects such as:
- Password strength
- Data protection
- Software updates
First, the device should have strong passwords, as weak passwords are easily guessed by hackers. This is one of the most common ways cybercriminals hack into devices. Next, the device should keep your information safe, using appropriate methods to secure your data for privacy and security.
The device should also be regularly updated. These updates fix problems and keep the device safe from hackers. Devices with frequent updates are more secure than others.
How Often are the Standards That Define the Cyber Trust Mark Updated?
Companies must apply to get the mark. They send their devices for testing, and if it passes, it receives the mark. The company can then put the mark on the device's packaging.
This process requires time and costs, but it’s worth it for businesses. It can help them sell more devices by increasing consumer trust.
When Will We See the Cyber Trust Mark?
The mark is new, but it will start appearing on devices soon. The goal is for stores to begin using it immediately, meaning the next time we go shopping, we may see it. Many types of smart devices may obtain the Cyber Trust Mark, including but not limited to:
- Smart TVs
- Smart speakers
- Security cameras
- Smart thermostats
- Smart locks
How Does The Mark Help Consumers?
The Cyber Trust Mark simplifies shopping. It doesn’t require any technical knowledge. All you have to do is look for the mark to confirm which device is safe.
The mark also encourages companies to make safer devices. They want the mark, so they work harder at security.
What if a Device Doesn’t Have the Mark?
If a device doesn't have the mark, that doesn't mean it's not safe. In this case, you should look into its safety features. You may also ask the store or check online for more information.
Wherever possible, it's best to choose devices that carry the mark. This way, you can be sure they have passed important safety tests.
What to Do If You Already Have Smart Devices?
If you already have smart devices, don't worry. You can still take steps to make them safer, even without the trust mark. Here are some tips:
- Change default passwords
- Keep the software updated
- Turn off features you don't use
- Use a strong Wi-Fi password
Follow these steps to help protect your devices and your information.
What’s Next for Smart Device Safety?
The Cyber Trust Mark is a significant step for device safety, but it's just the beginning. We'll see more changes in the future, including:
- Stricter standards for the mark
- More types of devices getting the mark
- Better ways to test device safety
The goal is to make all our smart devices safer to protect our information and privacy. For now, the mark will only apply within the U.S., but other countries may create something similar in the future.
Stay Safe and Smart
The Cyber Trust Mark helps us make informed choices; it's an easy way to know which devices are safe. When you shop, look for the mark. It's your sign of a trustworthy device.